All Character, Zero Compromise
Reformed Characters is designed for the people who are the party, just not tonight. You know the type: first on the dance floor, last to leave, the friend who doesn’t need tequila to make questionable (but iconic) decisions. Greatergood clocked that insight and built an entire brand around it.
The name Reformed Characters plays on themes of reinvention with a wink. It’s sober but not serious.
“Unapologetically Alcohol Free.”
“All Character, No Compromise.”
A Visual Identity With… Character (Literally)
Greatergood didn’t just design the cans. They built the entire brand from the ground up. That includes naming, strategy, brand identity, packaging, recipe development, the DTC launch, and retailer pitching. In other words, they played the full “we can do it all” card and retailers noticed. Reformed Characters is already drawing interest from major grocers, drinks buyers, and international distributors. Category innovation with shelf swagger? Consider the aisle officially disrupted.
Why Abduzeedo Readers Should Care
Google has been investing in AI for many years and bringing its benefits to individuals, businesses and communities. Whether it’s publishing state-of-the-art research, building helpful products or developing tools and resources that enable others, we’re committed to making AI accessible to everyone.
We’re now at a pivotal moment in our AI journey. Breakthroughs in generative AI are fundamentally changing how people interact with technology — and at Google, we’ve been responsibly developing large language models so we can safely bring them to our products. Today, we’re excited to share our early progress. Developers and businesses can now try new APIs and products that make it easy, safe and scalable to start building with Google’s best AI models through Google Cloud and a new prototyping environment called MakerSuite. And in Google Workspace, we’re introducing new features that help people harness the power of generative AI to create, connect and collaborate.
A Visual Identity With… Character (Literally)
Greatergood didn’t just design the cans. They built the entire brand from the ground up. That includes naming, strategy, brand identity, packaging, recipe development, the DTC launch, and retailer pitching. In other words, they played the full “we can do it all” card and retailers noticed. Reformed Characters is already drawing interest from major grocers, drinks buyers, and international distributors. Category innovation with shelf swagger? Consider the aisle officially disrupted.
